The Global Influence of the Abaya: A Case Study on Its Impact Beyond the Middle East
INTRODUCTION The abaya has evolved from a traditional garment into a global fashion trend, gaining appreciation from women across the world. Although its origins lie in the Middle East, the abaya dress for women now appeals to international markets. With brands like Alishbah Abaya offering high-quality abayas, more consumers from outside the UAE and Dubai are exploring this modest yet…